Located in the heart of quaint Waterdown, Ontario, this small agency creates waves in the advertising scene. I joined the agency in June of 2018 and since then had the pleasure of witnessing how much can be done with a lean team.
As their digital marketer it is my job to utilize AS’s competitive advantage in order to draw in strong leads. We began this process through resurrecting their online presence (social media, google business, and website) and advertising through google text and display ads. Through this process we recognized that a weak point in the customer journey was the website - we got the potential client there but they dropped off the website quickly.
Lending them my skills in video and photography, together, we created a welcoming and engaging website which will no less than impress potential clients.
My contributions for this project include:
• Redesigned entire company website with the help of AS’s graphic design team.
• Mapped out each page on the website, optimizing landing pages while developing media consistent with company branding.
• Created intro video for increased interactivity - providing material for further online advertising efforts.